ITC's Diversification Strategy

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTR040	Electronic Format: Rs. 500; Courier (within India):Rs. 25 Extra Themes ---
Case Length	:	18 Pages
Period	:	1994 - 2002
Organization	:	ITC
Pub Date	:	2002
Teaching Note	:	Not Available
Countries	:	India
Industry	:	Varied

Abstract:

The case, "ITC's Diversification Strategy" gives an overview of ITC's diversification into related and unrelated areas in recent years.

The case presents an overview of the cigarette industry in India and gives a detailed account of the areas in which ITC has diversified.

The competition that ITC is going to face in each of the segments it has diversified into is also explored.

Issues:

» Criteria of selection of new businesses and the degree of diversification involved as well as to examine the extent of synergy existing between them